What are Brand Guidelines?
On most events, even before your Brand is physically present in the market as an item or an administration, it enters the social space. Here, it is isolated; you are not there to clarify what it remains for, what is your organization’s vision, what are the qualities it embraces or whom it is conversing with.
The solitary crusader, your Brand, needs to remain on its feet and be seen and seen; in this manner, to get the consideration of your shoppers it needs to look and carry on reliably for it to be perceived at whatever point it is seen.
An arrangement of rules that characterize and in this way guarantee consistency of look, written work style, and tone, and the general identity of your image in a succinct way are known as Brand Guidelines, Brand Manual or a Style Book.
What does this manual contain?
History, Attributes and Values
The principal part of the Brand Manual is devoted to a review of your Brand’s history. It talks about how and why your Brand appeared. It likewise represents your Brand and distributes ascribes to it, e.g., Youthful, Vibrant, Serious, and so on. Aside from this, it abridges the key estimations of your Brand, for example, Honesty, Patience, Perseverance, and so forth.
A past filled with your Brand, its main goal, vision and key esteems helps the peruser, and this readership is tremendous and shifted, comprehend your image in a logical way. In this manner, rather than indiscriminately taking after text style and shading rules, the peruser; who could likewise be executing errands in light of the Manual, comprehends the reason for why he is doing a specific thing. The Brand Manual adjusts the vision of the peruser to the real identity of the Brand; this aides in keeping a faction between observation administration and execution.
Look and Feel
The catchphrase here is: consistency; both, the Look and the Feel of your Brand ought to stay reliable in space and time.